National Universities Commission (NUC) has revealed that it has unbundled Mass Communication into seven separate degree programmes to meet present demand and this takes effect from 2020 admissions into Nigerian universities.
Bittertruth Media gathered that the seven new courses included Journalism & Media Studies, Public Relations, Advertising, Broadcasting, Film & Multi-Media Studies, Development Communication Studies, Information & Media Studies.
The new separate courses will be domiciled in a Faculty / School / College of Communication and Media Studies.
This was confirmed by NUC’s Executive Secretary, Prof. Abubakar Rasheed, while briefing newsmen in Abuja on Wednesday.
In his words: “We have almost concluded the unbundling of Mass Communication. At the end of first quarter of (2020), Mass Communication will not be existing as a stand-alone degree programme because it is too wide.
“We are unbundling the programme into seven different programmes: Bachelors Degrees in Public Relations, Marketing Communications, Media studies, Film Studies, Cinematography or Photography, Strategic Communication, and so many others.
“This is in line with trends all over the world. We will retain the Mass Communication for those universities that have not yet developed the full competencies in the areas.”
This move by the NUC followed the presentation of the new communication curricula by professors, professionals and practitioners of communication in Nigeria.
This approval has resulted in the emergence of seven degree-awarding programmes and the phasing out of the single BSc/BA Degree Programme in Mass Communication currently offered in different Faculties in different universities.